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HERM Studio.
HERM Studio is a brand built by Tim Smith, Creative Director of Fluoro Design and HERM Studio. HERM design, manufacture and market a global range of Swiss-standard timepieces with a high fashion aesthetic, inspired by modern sub-culture.
Non-conformist by nature, ‘HERM’ is an amalgamation of Her and Him – an androgynous fashion brand that considers the concept of gender is irrelevant – people should have, wear and be whatever they want. With this current collection, HERM Studio provides a product that embodies this ideology, never compromising the quality benchmark of traditional watchmaking.
- BRAND NAMING
- CREATIVE DIRECTION
- ART DIRECTION
- BRAND POSITIONING
- WATCH DESIGN & DEVELOPMENT
- EDITORIAL DESIGN
- PACKAGING DESIGN