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![07_Fluoro-web-images---IVY-PARK.png](https://fluoro-bckt.s3.eu-west-2.amazonaws.com/projects/ivy-park/images/07_Fluoro-web-images---IVY-PARK-mob.png)
Ivy Park.
Ivy Park is a brand co-founded by Beyoncé. Made for women who want to look and feel at the top of their game. Merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.
We were tasked with helping Ivy Park translate the high-tech features of their product to the world. To do this we created an iconography system that was stylised, own-able and translates across the whole suite of apparel.