R.A.D®.

R.A.D had come up with a new colourway that was inspired by butterflies and dragonflies. Fluoro was tasked to ideate and execute a campaign that could help launch this new colourway. In the end we landed on the concept of Metamorphosis.

Metamorphosis is an exploration in transformation that undergoes in the mental and physical state of someone who trains.

The execution is a mix of elegant dance moves that imitates the flutter of a butterfly and distort transitions that translate the transformation of state.