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WIT FITNESS.

“The best gyms in the world” - Men’s Health

Founded in 2015, WIT Fitness had grown quickly from their physical and digital stores in Europe, Asia and the Middle East, to establishing flagship gym/retail facilities in London and across North America.

WIT came to us with a bold vision - ‘create a brand identity, digital strategy and design language that would assist in forging their position as the world’s leading training hub specialist’.

Working closely with the team at WIT, we created a graphic system that uses typographic messaging, grids and patterns that reflect the brands’ urban appeal and city influence. This created a contemporary, fresh and bold aesthetic conveying movement and athleticism.

We developed and implemented this design strategy across all parts of the user journey - WIT retail & training websites, social channels and in-store digital systems – an ecosystem designed to showcase the entire portfolio of retail brands, stores and services.

The results were clear: higher sales conversion, a unique and ownable brand aesthetic, building awareness with new and existing consumers, improved community engagement, new partner-brand launches, product launches, and pro-athlete events.

In 2018 WIT’s position as the worlds leading training hub was cemented as global fitness mega-brands: Nike, Reebok and Crossfit selected WIT, St Pauls as the platform for their global product launches.

  • BRAND IDENTITY
  • BRAND GUIDELINES
  • CREATIVE DIRECTION
  • ART DIRECTION
  • BRAND POSITIONING
  • DIGITAL UX STRATEGY
  • DIGITAL UI DESIGN
  • Animation
  • Printed materials
  • Environmental graphics
  • BRAND STRATEGY MATERIALS
  • Presentation materials
  • Marketing materials

OTHER PROJECTS