Say what you mean, do what you love and fucking send it
Bringing a benchmark shoe into the hybrid training life
Adidas and pioneering training brand WIT (Whatever it Takes) approached Fluoro to help bring the Ultraboost 19 to the hybrid training market. With a nimble crew we captured video footage and photography around Hackney to enhance the urban appeal of the shoe and situate it within the training lifestyle. Collaborative graphics were created to channel the shoe’s capabilities and boost the energy of the campaign.
Industry Sports performance footwear
Since its 2013 launch, Adidas UltraBoost has proceeded to set new standards for comfort and design, helping athletes across multiple sport categories including running, basketball, tennis, golf, skateboarding and baseball. Fluoro’s work brings a lo-fi DIY vibe and urban/industrial aesthetic that moves UltraBoost from the realm of siloed sports marketing into the total life choice that is hybrid training.
