Say what you mean, do what you love and fucking send it
Alien amusement in a brand world from outer space
Babylon Park is an outer space themed amusement park and app that blurs the lines between physical and digital entertainment. Fluoro created a comprehensive brand identity for Babylon park that stretched across assets for both online and the real-life formats including the mothership amusement space in London’s Camden. A detailed design system of type, pattern, and colour embodies Babylon’s synergy between futurism, sustainability and play.
Industry Amusement parks
We created two tones of voice – the first embodying aliens to talk to children and customers, and another for B2B audiences, investors and colleagues. We brought the brand narrative to life with illustrated character concepts and background stories.
Fluoro also conceptualised an advertising campaign to raise awareness of the park as the first of its kind in London, including billboards, posters and social posts.
