Casia Intimates.
Sheer Excitement.

TAKING MODERN LINGERIE INTO ANOTHER WORLD

Casia Intimates is an independent London-based luxury lingerie company founded by Sita Wynne-Williams. Its contemporary aesthetic appeals to a modern mindset, with its underwear pieces often worn as outerwear. Fluoro collaborated with the brand to create a dynamic moving image and stills campaign for its Sheer Excitement collection. Experimental effects create progressive energy and an otherworldly feel. A Swiss-style typographic system provides a clear grid structure and hierarchy of fonts which are an integral part of the design.

Brand Identity

Industry Apparel

Cool, futuristic and edgy look and feel
Creative approach to shape, form and transparency

We created an edgy look and feel that sets Casia Intimates apart from conventional lingerie brands: cool, futuristic and stylised. Working creatively with transparency, shape and form to present the brand in a beautiful way – building Sheer Excitement.

Experimental effects create progressive energy and an otherworldly feel