Say what you mean, do what you love and fucking send it
A decisively digital rebrand to cut through the convoluted AdTech space
Hybrid Theory is a new breed of digital partner disrupting the AdTech market. They came to Fluoro for a visual language, brand identity and direction that would support their global ambitions and reposition them as industry leaders. In close collaboration, we visualised the company’s unique values and offering. Its new approach allows brands and agencies access to a unique combination of talent and tech. These four elements form the cornerstones of the brand marque, with negative space representing the added value. The brand appearance is based upon the core elements of square pixels and an RGB colour palette, giving it an unashamedly digital presence.
Industry Data + Tech
The work helps cut through the clutter of competitors, who often take a confusing and convoluted approach. In contrast, by offering clients trust and transparency, Hybrid Theory Make the Complex Simple.
We applied this clear and decisive approach across all touchpoints, including layouts built on square grid structures, a bespoke iconography set and new website design. The brand’s positive energy and honest attitude is brought to life through graphic animation.
The brand appearance is based upon square pixels and an RGB colour palette
