Say what you mean, do what you love and fucking send it
A decisively digital rebrand to cut through the convoluted AdTech space
Hybrid Theory is a disruptive digital partner reshaping the AdTech market. They turned to Fluoro for a visual language, brand identity, and direction to support their global ambitions and establish industry leadership. Collaboratively, we brought their unique values and offering to life. Their approach gives brands and agencies unmatched access to talent and technology. These four elements form the brand mark’s foundation, with negative space symbolising added value. The identity draws on square pixels and an RGB palette, delivering a unashamedly digital presence.
Industry Data + Tech
The identity cuts through the clutter of overworked competitor brands. By contrast, Hybrid Theory builds trust through transparency – Making The Complex Simple for their clients.
We applied this clear and decisive approach across all touchpoints, including layouts built on square grid structures, a bespoke iconography set and new website design. The brand’s positive energy and open attitude is brought to life through playful graphic animation.
The brand appearance is based upon square pixels and an RGB colour palette
