Say what you mean, do what you love and fucking send it
Spotlighting performance features of a style icon’s activewear
Ivy Park is a brand co-founded by Beyoncé, merging fashion-led design with technical innovation: modern essentials for both on and off the field. We were tasked with helping Ivy Park translate the high-tech features of its product to the world. To do this we created an iconography system that was stylised, ownable and translates across the whole suite of apparel.
The garments’ impressive functionality is neatly communicated within a fashion context. The icon’s hexagon shape speaks to Queen B’s ‘Beyhive’. Our work helped the performance and technical aspects of the range gain prominence alongside its style credentials.
Our work helped the performance and technical aspects of the range gain prominence
