Say what you mean, do what you love and fucking send it
A maximal new expression for a motoring icon
Our creative proposal for the iconic Italian sports car manufacturer moved beyond the ‘surface glamour’ codes of luxury that are out of sync with today’s mood. We used a colourful, experimental and expressive visual language that was informed by the bold and playful, maximal car design heritage. We took inspiration from race and rally and all the things that make the motor world visceral, real and exciting. This approach speaks more to the petrolheads and car-enthusiast tastemakers and less to the flashy, acquisitive luxury crowd. By connecting with the professional performance entities of racing – the heartbeat of the sport – we created and authentic new expression for the brand, with wide appeal.
Industry Motoring
We took inspiration from race and rally and all the things that make the motor world visceral, real and exciting
