Say what you mean, do what you love and fucking send it
Heightening the thrill for Midnite casino world on TV and social
We created an experimental mixed media TV ad and social campaign for Midnite – a new betting app disrupting its sector with gaming that revolves around the player. Stepping away from the gag-based tropes of betting site advertising, we were able to go wild with an attention-grabbing story arc, effects and perspectives, high energy and culturally relevant vibe. The story sees a female protagonist pulled through a vortex into Midnite’s realm – flying through a vibrant brand world of casino chips, playing cards and slot machine iconography.
Industry Casino Games
A surreal, bespoke 3D theme park merges indoor and outdoor scenarios in saturated brand colours. Collecting casino chips as she journeys through the gamified realm, the player lands at a live roulette table with a croupier and wins.
The campaign intrigues and engages with future-facing style references and sharply executed VFX, motion design and 3D environments. Amplifying brand values to heighten the thrill and lead the new era of online betting.
‘Fluoro has helped us stretch the boundaries of what’s possible with their culturally savvy creativity and craftsmanship in motion graphics, VFX and soundscapes.’
Nick Wright, CEO and co-founder, Midnite
