Say what you mean, do what you love and fucking send it
Heightening the thrill for Midnite casino world across TV and social
We created an experimental mixed media TV ad and social campaign for Midnite – a new betting app disrupting the sector with its intuitive gaming experience. Stepping away from the gag-based tropes of betting site advertising, we were able to go wild with an attention-grabbing story arc, effects and perspectives, high energy and culturally relevant vibe. The story sees a female protagonist pulled through a vortex into Midnite’s realm – flying through a vibrant brand world of casino chips, playing cards and slot machine iconography.
Industry Casino Games
A surreal, bespoke 3D theme park unfolds in vivid brand colours, blending indoor and outdoor worlds. As the main character in her own gamified journey, the player dynamically gathers chips and lands at a live roulette table — unlocking a world of interactive gaming experiences.
The campaign intrigues and engages with future-facing style references and sharply executed VFX, motion design and 3D environments. Amplifying brand values to heighten the thrill and lead the new era of online betting.
‘Fluoro has helped us stretch the boundaries of what’s possible with their culturally savvy creativity and craftsmanship in motion graphics, VFX and soundscapes.’
Nick Wright, CEO and co-founder, Midnite
