Say what you mean, do what you love and fucking send it
Currency meets culture in a bold identity for Snoop’s web3 venture
Snoop Dogg teamed up with tech entrepreneur Sam Jones to launch Shiller, a new live broadcast platform for creators using the best of web3 technology. Fluoro partnered with Shiller from the start, shaping a bold identity and visual direction. The rap legend gave us a steer, saying ‘Whatever happens, it has to be a dollar sign’. Blending cultural influence with modern design precision, we created a brand that cuts through the noise of the Web3 space.
Industry Technology / start-ups
With a sleek, fresh aesthetic and a bold visual language, Shiller commanded attention in a crowded market. This approach positioned Shiller as a leader in the space, attracting creators, investors, and innovators alike – with a brand as striking as its founders.
We created a brand that cuts through the noise of the Web3 space
