Say what you mean, do what you love and fucking send it

Snoop Dogg.
Shiller.

Currency meets culture in a bold identity for Snoop’s web3 venture

Snoop Dogg teamed up with tech entrepreneur Sam Jones to launch Shiller, a new live broadcast platform for creators using the best of web3 technology. Fluoro partnered with Shiller from the start, shaping a bold identity and visual direction. The rap legend gave us a steer, saying ‘Whatever happens, it has to be a dollar sign’. Blending cultural influence with modern design precision, we created a brand that cuts through the noise of the Web3 space.

Industry Technology / start-ups
  • Brand-building for next-generation tech

  • Arresting visual language commands attention

With a sleek, fresh aesthetic and a bold visual language, Shiller commanded attention in a crowded market. This approach positioned Shiller as a leader in the space, attracting creators, investors, and innovators alike – with a brand as striking as its founders.

We created a brand that cuts through the noise of the Web3 space