Say what you mean, do what you love and fucking send it
Brand becomes part of the theatrical action for experiential agency
SWAMP, a pioneering agency blending theatre, technology, and gaming into immersive storytelling, was primed for its next chapter. As an indie start-up, SWAMP became known for bold, genre-bending narratives. As it evolved – bringing ideas to life for the likes of Warners, Prime Video and Deloitte – its eerie, underground aesthetic no longer matched its ambitions. Fluoro stepped in to reimagine the brand, capturing its unrelenting spirit, without taming its rebellious edge.
Industry Experiential
The concept of distorted perspective is embodied through the logotype, its angled shape adding drama and gravitas. Highlighting the immersive nature of SWAMP projects, Fluoro integrated the logotype and typography within the image and video content, blurring the lines between brand and experience.
‘Fluoro encouraged us to be even more ambitious with our design goals, and the result is fantastic.’
Clem Garrity, co-founder & exec creative director, SWAMP
A vivid and eclectic neon colour system now frames SWAMP’s impressive visual portfolio, showcasing it to the max with punchy editing and a distinctive expression. SWAMP’s new identity is both authoritative and authentic, winning attention in the experiential creative space.
