Say what you mean, do what you love and fucking send it
Women’s fitness: this time it’s personal
As part of our work repositioning the OG athleisure brand as a welcoming, non-judgmental space for women’s fitness, we devised creative for a sponsored run for the Royal Park half marathon. To design the indent we took graphical inspiration from the running tracks, tools and motion, using the handwriting font for a personal feel, and a nod to making notes of goals and progress. A low-fi, un-staged shoot shows women running together, supporting each other and having fun.
Industry Fitness + lesuire
Swimming against the tide of tyrannical fitness goals, the campaign highlights the importance of having your own goals, no matter what level you are at. The result is a positive, inclusive narrative that empowers women to own their own personal fitness journey.
