Say what you mean, do what you love and fucking send it
Women’s fitness: this time it’s personal
As part of our work repositioning the original female athleisure brand as a welcoming, non-judgmental space for women’s fitness, we developed creative for a sponsored run at the Royal Parks Half Marathon. For the visual identity, we drew inspiration from running tracks, tools and motion – paired with a handwritten font to evoke a personal touch and celebrate individual goals and progress. A lo-fi, un-staged shoot captures women running together, supporting each other and having fun.
Industry Fitness + lesuire
Swimming against the tide of tyrannical fitness goals, the campaign highlights the importance of having your own goals, no matter what level you are at. The result is a positive, inclusive narrative that empowers women to own their own personal fitness journey.
