SWAMP.

SWAMP, a pioneering agency blending theater, technology, and gaming into immersive storytelling, was primed for its next chapter.

Once a disruptor as Swamp Motel, SWAMP became known for bold, genre-bending narratives. As they evolved, their eerie, underground aesthetic no longer matched their ambitions. Fluoro stepped in to reimagine a brand that captures their unrelenting spirit, without taming their rebellious edge.

SWAMP’s unique ability to create reality-bending experiences is crystallized in their new logotype. Vibrant neon colors were chosen to amplify their identity as the industry’s wildcards, and the logotype seamlessly integrates into video and image content, blurring the lines between brand and experience.

This evolution is a statement of intent—SWAMP is crafting stories that challenge perceptions and transcend boundaries. By positioning themselves as both innovators and disruptors, they offer a refined yet bold narrative presence in a world of creative storytelling.