DESIGN THAT INFLUENCES THE WAY PEOPLE FEEL AND THINK.

Fluoro is a London-based creative agency that places experimental design in a culturally fluent, grounded vernacular, replacing formulaic signifiers of glamour and luxury with intrigue and attitude.

Founded by Tim Smith in 2016, Fluoro’s work hinges on focused collaboration, working as an extension of its clients in a manner that brings intrinsic qualities to the fore, using strategic design to elevate a business’ essence while remaining embedded in contemporary culture.

Both nostalgic and future-fixated, Fluoro believes that form follows function, both physically and ideologically. Beginning again each time with the client as its nucleus, Fluoro has empowered the likes of high fashion labels, leading sports apparel brands and world-renowned fine art institutions to take risks, producing brands and creative that influences the way people feel and think.