SKY SPORTS.

To promote the Barclays Women's Super League (WSL) on Sky Sports, McCann London remixed Stormzy's "Shut Up" into a bold new track, "Keep Up." The track, featuring grime artists Nadia Rose, Yungen, Stefflon Don, and Bugzy Malone, was designed to spark excitement for the WSL.

Fluoro took a graphical, experimental approach to the VFX, blending sport, music, and culture in a way that feels more progressive than the typical men’s football campaigns. Our visuals reflected the fast-paced energy and cultural crossover that is redefining the women's game.

By introducing an innovative blend of motion, graphics, and music, Fluoro amplified the campaign's bold, dynamic tone—one that speaks to a new era for women’s football, injecting vibrancy into the sport while pushing boundaries with an experimental visual style.