Say what you mean, do what you love and fucking send it
Rip it up and start again
Adidas commissioned us to bring attitude and pace to its hockey range of shoes and sticks. We headed over to Amsterdam for a dynamic, lo-fi shoot, moving the camera as if it was the ball, capturing the energy in a fierce game of field hockey. We commissioned ace illustrator Alice Isaak to bring her take on the brand expression, which she did with ripped up and reconstructed visuals. The resulting stills and moving imagery go beyond conventional sports marketing, embedding Adidas hockey in urban culture and lifestyle, with a dynamic, arresting look and feel.
Industry FITTNESS + LEISURE
