Say what you mean, do what you love and fucking send it
A brand world to Rally Against Destruction
Our work with performance footwear brand R.A.D has helped power it towards huge growth since its inception in 2022. No ads needed as creative content engages and attracts devoted brand fans with a distinctive, lo-fi, retro-futuristic aesthetic informed by ’90s dance culture and the skate and surf lifestyle. The design system is coherent and endlessly flexible, bringing the brand energy to life in 360 degrees.
Industry Fitness + leisure
R.A.D stands for ‘Rally Against Destruction’ of the mind, body and planet and we lean heavily into the idea that sport induces Euphoria. Conceptual thinking and metaphorical surreal and euphoric concepts elevate the product and transmit brand stories digitally and physically, across social media, community, sporting events and activations.
“Since the brand’s inception, Fluoro has helped R.A.D build a devoted community from serious athletes to style-driven brand fans.”
Ben Massey, R.A.D Founder
