Say what you mean, do what you love and fucking send it
Precision technology as a visual language
Adidas’s Deadlift is a niche weightlifting shoe with an elevated heel, engineered stance, enhanced durability and style. We delved into the technical features of the product to interpret precision tech as a visual language. Pulling out details and patterns in the shoe to communicates its qualities, the design system is built for seamless ongoing use across a wide range of formats and touchpoints.
Industry Fittness + lesuire
