Say what you mean, do what you love and fucking send it
Beautifully natural stories of fitness and sisterhood
For Sweaty Betty’s rebrand, we created the New Year, Same You campaign with their internal team, following women getting active in nature. Reflecting the brand’s product lines, attitude and energy, we captured sisterhood through yoga, cardio and hiking in outdoor settings. Three films show moments from sunrise to dusk. Our art direction blended craft and authenticity, using natural light and graphic borders to highlight mood and depth. The fresh design language evokes elegance and luxury. The campaign ran across Sweaty Betty’s global stores, including their Carnaby Street flagship.
Industry Fittness + leisure
