Say what you mean, do what you love and fucking send it
Digital dynamism for a heritage retail brand
John Lewis is a treasure of Britain’s high street, with a strong identity and customer loyalty. Working with ad agency Adam and Eve, the retailer approached us to create a modern and experimental campaign that would reach new audiences as it focuses on evolving shopping habits in the digital space. Fluoro developed a bold, graphic-led campaign with a feel of energy and excitement, designed to reflect a business that is as relevant today as it was when founded in 1864. The film features imagery by DOP Aleksandra Kingo, which we brought to life through dynamic visual elements and a dancer interacting with bold typography, showcasing John Lewis’ more playful side. As the soundtrack, we opted for ‘Got to Keep On’ by The Chemical Brothers to for an upbeat tone and to reflect its British heritage in a new way.
Industry Retail
John Lewis and Adam & Eve gave us creative freedom and trusted in our ability to bring their vision to life. From the get-go, we were aligned on the aesthetic and tone for the film, which allowed us to push the boundaries by using more playful and experimental elements.
The resulting campaign pushes John Lewis outside of its traditional identity while staying connected with its roots, helping it stay out in front in a competitive retail environment.
