HERM Studio.

HERM Studio is a brand built by Tim Smith, Creative Director of Fluoro Design and HERM Studio. HERM design, manufacture and market a global range of Swiss-standard timepieces with a high fashion aesthetic, inspired by modern sub-culture.

Non-conformist by nature, ‘HERM’ is an amalgamation of Her and Him – an androgynous fashion brand that considers the concept of gender is irrelevant – people should have, wear and be whatever they want. With this current collection, HERM Studio provides a product that embodies this ideology, never compromising the quality benchmark of traditional watchmaking.