Ivy Park is a brand co-founded by Beyoncé. Made for women who want to look and feel at the top of their game. Merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.
We were tasked with helping Ivy Park translate the high-tech features of their product to the world. To do this we created an iconography system that was stylised, own-able and translates across the whole suite of apparel.