Say what you mean, do what you love and fucking send it
Fine fireplaces rebrand marries classic elegance and contemporary craft
Victoria Stone are master designers and creators of the finest quality marble and stone fireplaces. Their unrivalled reputation in flue design, installation and service offering sometimes overshadowed their bespoke design offer. They needed to consolidate their position and emotively translate Victoria Stone as a design authority, to ensure they take part in conversations earlier with interior designers, architects and developers. We established it was important to create an instant connection to the Victoria Stone key offering. We landed on ‘Marble + Fire’ to distinctively get across the core elements of the product and ‘Carving Timeless Beauty’ to highlight both process and passion. The new brand identity situates Victoria Stone as contemporaries, artisans and innovators, whilst celebrating the uniqueness and beauty of each product.
Industry Artisan fireplace design
The fireplaces are designed in London and carved in Verona, which inspired several of the brand elements within the identity. The logotype marries timeless charm with modern innovation, bringing Italian flair to letterforms derived from classic London carved building decals.
The brand mark celebrates craft, precision and artistry and the design system highlights a consideration for space and exactitude. The typography further enhances the idea of merging classic elegance with contemporary craft and the colour palette embodies a sense of warmth
The new brand identity situates Victoria Stone as contemporaries, artisans and innovators
