Since its 2013 launch Boost has proceeded to set new standards for comfort and design, helping athletes across multiple sport categories including running, basketball, tennis, golf, skateboarding and baseball.
Adidas and WIT approached Fluoro to help with the launch of the Ultraboost 19 within the Crossfit world. We captured video footage and photography across East London in order to enhance the urban appeal of the running shoe and establish its ability to fit within the training lifestyle. Collaborative graphics were created to match the high energy of the campaign and boost the street style vibe.
- CREATIVE DIRECTION
- ART DIRECTION
- VIDEO EDITING