Beats by Dre x Gaffer.
Gaffer is the new voice in football media. Advancing the conversation and celebrating the culture through its month printed magazine and online content. For this editorial feature Gaffer teamed up with Beats by Dre and Liverpool Defender Trent Alexander-Arnold.
Fluoro were commissioned to bring the content to life via a moving image feature. The outcome was based around strong, dynamic typography to reflect the unleashing of power within the Beats earphones. The pace and energy of the transitioning images and graphics are an attempt to visualise the soundtrack whilst creating as a metaphor of the fight within Trent Alexander-Arnold.
- CONCEPT + DIRECTION
- GRAPHIC IDENTITY SYSTEM
- MOVING IMAGE