Beats by Dre x Gaffer.
Gaffer is the new voice in football media. Advancing the conversation and celebrating the culture through its monthly printed magazine and online content. For this feature Gaffer teamed up with Beats by Dre and Liverpool / England Defender Trent Alexander-Arnold.
Fluoro were commissioned to bring the content to life via a moving image feature. The outcome was based around strong, dynamic typography to reflect the unleashing of power within the Beats earphones. The pace and energy of the piece creates a metaphor for the fight within Trent Alexander-Arnold.
- CONCEPT + DIRECTION
- GRAPHIC IDENTITY SYSTEM
- MOVING IMAGE